When Jay overhears Gloria on the phone talking about spanking, he assumes she is frustrated in the bedroom. When he attempts to light the spark again by giving her exactly what she wants, he realizes he might have made a mistake. Meanwhile, now that Mitchell has an amazing new job, he and Cam throw a party to rub it in Cam's friends' faces so they can no longer give him "the look of pity."
Jay mistakenly believes that Gloria is frustrated in the bedroom and attempts to spank her only to have her spank him back.
Gloria explains that she actually wanted to reinstate spanking for Joe as he disobeys, something that she and Javier tried with Manny.
Meanwhile, Claire goes to Mitch and Cam's party organized in Mitch's honor. But Mitch loses his job and makes fool of himself.
In a third subplot, Alex helps Phil against a woman who bullyies him in his shop.
(The characters striked out do not appear in this episode)
- Jay Pritchett
- Gloria Pritchett
- Joe Pritchett
- Claire Dunphy
- Phil Dunphy
- Alex Dunphy
- Mitchell Pritchett
- Cameron Tucker
- Lily Tucker-Pritchett (voiced only)
- Kimia Behpoornia as Stephanie
- Kevin Daniels as Longines
- Matthew Risch as Jotham
- Colin Hanlon as Steven
- Bo Foxworth as Sam Burnbull
- When Cam bought a piano, it prominently displays the "Estonia" grand piano, apparently model No. 274.
- Haley, Luke and Manny do not appear in this episode. Lilly is only heard.
- This is also the first episode in which Alex is the only Dunphy kid to appear.
- Phil went on tour with N.W.A. -- Nebraskans With Accordions, not the famous rap group
- Alex's internship is for researching the Minimal Supersymmetric Standard Model
- Phil had his dribble glasses replaced with real ones
- Longines is on the Tom Brady diet
- One of Mitch's guests mistakenly thinks that they are having a key party.
- Jay compares his outdated sex practices to "The Hustle"
- The A.V. Club gave it a "B+": "“Spanks For The Memories” finds the balance that last season couldn’t. It advances some of the season’s overarching stories while also acting as an isolated episode that can get by on the comedy alone."